Identifying Your Academic Book's Main Audience & Finding a Publisher
Confused about how to finally identify your book's main audience once and for all? Think your book is interdisciplinary, but having trouble figuring out how you're actually going to speak to multiple audiences? Worried that your audience is too narrow or too broad?
You don't want to write a book so narrow that only 17 scholars will read it. (And few publishers will pursue such a narrow project!).
This course helps you avoid the very real consequences to mis-identifying your book's audience:
- you lose 6 months (or even a year or more!) because your book gets sent to peer reviewers outside of your main field and the reviewers request major changes that require you to draw on evidence you don't have or methodologies you're not trained in
- acquisitions editors desk reject your book
- in trying to please too many audiences, your manuscript ends up alienating your book's main audience
Don't waste precious time preparing a manuscript that will need significant changes.
In this course, I help you avoid those pitfalls by guiding you through step-by-step activities to identify who your book's main audience is, who your secondary audiences are, and how to prepare the book manuscript in light of those audiences.
Stop guessing about which publishers will be interested in your project
Not all publishers publish books in all fields for all audiences, and drafting and tailoring book proposals is already a time and labor-intensive project. Don't waste your time preparing proposals for presses for which your project is not a good fit.
In this course, I show you how to assess your project through presses' eyes, give you targeted activities to prepare the "audience" section of your book proposal, and, above all, learn what you'll need to do to prepare the manuscript to accommodate your primary and secondary audiences.
The exact activities I've used to help dozens of authors of first academic books identify their audience
I've supported dozens of authors of first academic books just like you in turning their dissertation into an academic book suitable for publication with university presses. The actionable, step-by-step materials in this course are drawn from the workshops and activities they've found most helpful in seeing their book (and their audience) through publishers' eyes.
Audience determines everything. Stop struggling alone.
StartIntroduction: Presses' "Blunt Instruments"
StartStep 1: Using Press Websites' Subject Areas
StartStep 2: Cross-Referencing Subject Areas by Using Individual Titles
StartStep 3: Prioritizing Your List and Capturing "Other" Audiences
StartStep 4: Transitioning to & Learning about BISAC Categories
StartStep 5: Exploring BISAC Categories More Fully
StartStep 6: Sorting Your BISAC Categories
StartIntroduction to The Work You'll Do in This Module
StartStep 1: Identifying ALL Broad Academic Disciplines
StartStep 2: Laying out What These Audiences Would Mean for Your Book
StartStep 3: Further Nuance Your Disciplinary Audiences Using The "Happens to Use" Test
StartStep 4: Confirming and Nuancing Your Main Audience Using the Mish Mash Activity